I Tried Brightside’s Infrared Yoga and Sauna Studio

Busybee entrepreneur Alli Webb, who co-founded the vastly success blow-dry enterprise Drybar, the therapeutic massage firm Squeeze, the humidifier maker Cover, and the psychological well being idea Okay People, is again with a brand new enterprise: Brightside, an infrared yoga and sauna studio that’s simply launched its first location in Culver Metropolis, California.

Brightside is a three way partnership between Webb and her Squeeze co-founder Brittany Driscoll as a part of their wellness model collective The Really feel Good Firm, which additionally birthed Squeeze and Okay People. The brand new enterprise was impressed by Webb’s ex-husband, Cam Webb, who she describes as “the artistic mastermind” behind Drybar, Squeeze, and Okay People.



“Cam was doing each sizzling yoga and infrared saunas individually and realized that not solely was there a possibility to create a greater model expertise within the yoga house, however he felt like there was a extremely huge alternative to mix the 2,” says Driscoll.

Infrared remedy has lately gained recognition because of a rising consciousness of its advantages to human well being. Analysis exhibits that infrared remedy could promote train restoration, scale back power ache, enhance temper and vitality ranges, and enhance each cardiovascular and pores and skin well being, amongst different advantages. Brightside’s founders felt the infrared yoga expertise was superior to the stifling expertise of doing yoga in a historically heated room, however additionally they needed to supply an easy-to-book personal sauna expertise as an adjunct service, or instead for individuals who don’t have or need a yoga follow.

What to anticipate at Brightside

The resultant studio is a bit like a Y7 and Chillhouse mixed and completed with sunny Drybar vibes. It options 4 completely different yoga courses ($29 per class or barely much less with membership choices) in a studio heated with infrared expertise—Brightside Fundamentals, Energy Play, Sculpt Sesh, and Fusion Movement—alongside 4 well-appointed sauna rooms, every of which may be booked for 45-minute particular person periods all through the day for $39 or $29.75 with a membership.

Like its founders’ different companies, Brightside is a tech-forward firm that gives a do-everything app as considered one of its key differentiators; from the app, you’ll be able to ebook yoga and sauna periods, price your experiences, buy refreshments, and monitor your progress.

Additionally in step with The Really feel Good Firm’s different companies, Brightside is designed to be fashionable, cheerful, on-trend, and but not like anything in its house. Webb says the staff used the identical architect employed by each Drybar and Squeeze, and that they leaned closely on their learnings from constructing these companies to create a novel setting. “We needed to make it really feel welcoming to everybody, notably those that don’t contemplate themselves to be seasoned yogis or regulars,” she says.

There’s a philanthropic element to the enterprise as properly. Webb and Driscoll have partnered with the group Motion for Wholesome Youngsters, which is devoted to creating more healthy faculties. “For each membership offered, we’re serving to to offer an hour of bodily exercise to a baby in an underserved group to allow them to grow to be wholesome, thriving adults,” says Driscoll.

What it was like taking an infrared yoga class at Brightside

I simply so occur to be a sizzling yoga junkie, so I used to be past excited when Webb and Driscoll invited me to strive the studio out for myself. I are likely to agree with them that almost all sizzling yoga studios, even those I like, really feel a bit dingy. Not Brightside. The studio’s aesthetic is precisely what it’s possible you’ll anticipate from the founders of Drybar—brilliant, white, and ethereal with pops of cheerful colour all through.

Upon coming into the yoga room, I spotted Webb and Driscoll had some extent. Whereas it was definitely heat, it didn’t really feel as oppressively muggy because the historically heated yoga rooms I’m used to. One of the best ways I can describe the differing sensations is that I felt I might truly breathe, and I wasn’t immediately dripping in sweat. The founders attribute this to the truth that infrared expertise heats objects in a room, whereas conventional forced-air heating techniques (aka common outdated warmth) warmth all the things. The previous tends to be extra comfy than the latter, they are saying—and I agree.

The category itself, “Sculpt Sesh,” was nothing in any respect like what I’m used to. I hadn’t paid any consideration to the outline once I signed up and was anticipating a delicate vinyasa follow. What I obtained as an alternative was a brilliant distinctive mixture of yoga, HIIT, power coaching with weights, and cardio. In different phrases, it was like each exercise style I get pleasure from melded collectively into one hour-long exercise, which was finally fairly intense. Should you’re the form of one that leaves a yoga class feeling like all you bought was a superb stretch, that is the category for you—it’s most positively a exercise and a well-rounded one at that. I loved the category and located the setting to be extra upbeat general than I used to be used to. It felt energizing, even because the work itself was exhausting.

After class, I used to be escorted to one of many sauna rooms, however just for a peek. The studio doesn’t truly suggest partaking within the yoga and sauna experiences back-to-back, which was a little bit of a bummer as a result of the room appeared oh-so-inviting. Like the remainder of the studio, it was brilliant and clear but additionally cozy, like it’s possible you’ll anticipate from a sauna. Contained in the sauna itself, there’s slightly protecting locker to maintain your telephone protected in case you wish to carry it in with you to take heed to music, mediations, a podcast—no matter. The sauna expertise additionally contains chromotherapy, aka colour mild remedy, which is claimed to confer extra well being advantages together with improved sleep and temper. Each Brightside sauna contains 96 LED lights, every of which corresponds with a unique profit. You’ll be able to allow them to cycle by way of or choose particular person mild colours based mostly on the advantages desired. I positively plan to return to expertise this firsthand.

Scorching yoga studios, and typically even yoga studios extra usually, may be intimidating, which is, I feel, the most important worth proposition at Brightside: The house is a superb choice for individuals who have by no means tried sizzling yoga earlier than and/or don’t have an current yoga follow because the founders have positively executed on their mission of creating it a heat (actually!) and welcoming setting. However it is smart as an area for seasoned practitioners as properly—the category I attempted was nothing like something I’ve completed earlier than, in the easiest way. And the easy-to-book, aesthetically pleasing sauna providing feels fairly distinctive, too. The one draw back for me is the commute; let’s be sincere, nobody in LA travels outdoors of their speedy ‘hood for a exercise. For this reason I let Webb and Driscoll know that their subsequent location needs to be Silverlake, the place I stay.

For now, the founding duo says they’re targeted on their preliminary Culver Metropolis location, however that they’d ultimately wish to increase. Says Driscoll, “We actually need Brightside to be a spot the place everyone seems to be welcome, and the place they depart as the perfect model of themselves.” IMO? Mission achieved.

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